“We knew from the start that our website needed a .cat domain”

We interviewed La Incorrecta (literally, “The Incorrect One”), a young company founded in 2016 which provides communication and language advice as well as proofreading and style editing

12 June 2017
laincorrecta.cat
laincorrecta.cat

We want to get to know companies, people and organisations who are committed to the .cat domain when making themselves known in the digital world. In this article, we interview Valentina Planas from La Incorrecta, a young company that views the role of language editors in a very personal way. The company is composed of a Catalan philologist, a graphic designer and a translator or, in other words, the sisters Valentina and Júlia Planas and Roser Bauza.

How did the idea of starting up La Incorrecta come about?

Last year I completed a postgraduate course in Language Advice and Editorial Services (University of Barcelona), and I realised that editors almost always have a name associated with them. This means that the editor’s benchmark or recognition must always be directly and necessarily linked to someone.

We could say that La Incorrecta was born to depersonalise the editor in order to obtain corrections without a specific person’s name, while (financially and socially) bringing editors to any audience.

What services do you offer?

We are a young company born in 2016 which provides communication and language advice services as well as proofreading and style correction of written texts: documents, academic papers (research papers and BA, MA or PhD dissertations), books, articles, websites, etc.

We provide text drafting, editing and translation services with a fresh and dynamic style. We help improve the quality of texts, and we also draft, edit and design the layout for publishing projects.

How do customers contact you?

We don’t have an office; we work from home. Most new customers contact us by e-mail. We also work with old customers, with whom we were already working with before becoming La Incorrecta as such.

You have a very carefully designed website. How important is it for you to have an online presence?

The recognition we have had through social networks, especially Facebook, has been very good for us. People are very grateful and always write to tell us we have done a very good job and that they really like what we do. We really like people sharing our publications and enjoying our humour. The website reflects our work very well: we are a young, dynamic and original company with great attention to detail. In relation to this, I think that Júlia Planas, the team’s graphic designer, reflected the concept of our company perfectly.

Why did you choose a .cat domain for your website?

The truth is that we knew from the start that our website needed a .cat domain. Our work is mainly in Catalan, and it seemed impractical and a little odd to have a different domain if we’re working here and our customers are also based here.

You are very active on social networks. How do you think this affects your business?

More than earning money for us, social networks are giving us publicity and recognition. People are very grateful and fun and... well, there are always haters who get angry with the phrases we come up with, but most of them have really understood the message we want to convey and really enjoy our publications. And so do we!

In addition, we hold competitions and draws on social networks. For example, we held a raffle for canvas bags with one of our phrases: (“Every time you say “tinc que” (a widespread but incorrect construction), 15 philologists die) and, as a lot of people were asking where they could buy them, we are now also selling them. In summary, we like social networks very much. They are very useful to us and affect us positively in many ways.

What would you recommend to someone thinking of starting their own business?

To believe in their project, because that will make other people believe in it too. And, above all, not to lose enthusiasm or the desire to work. Oh, and not to expect any help because, even though everyone encourages young people to be entrepreneurial, when it comes down to it, there are no grants at all.